The gig economy goes mainstream: the change that needed to happen

The recruitment industry has changed a lot in the last few years. Freelancers are well aware of it. So are most startups and small businesses. But now we’re starting to see a new wave of interest from corporates.

Yes, the gig economy has finally hit mainstream! In fact, you’ll even start hearing the phrase “gig economy” pretty much everywhere now.

What’s the gig economy?

It’s a hot expression that really just means contract, freelance, temporary, and project work, rather than full-time or part-time employment. A lot of the time it’s remote, work-from-home type jobs (similar to what we recruit for), but it could also mean answering jobs on Airtasker, driving an Uber, or something like that. The most important factors in determining if something is a gig is…

  • Is the person doing the job self-employed and working on their own terms?

  • Is it mainly project based or for a limited contract?

If the answer to both of these questions is yes, then it sounds like it’s a gig!

“Back in my day, we used to work in an office…”

Back in the olden days (like, 5 years ago), businesses would mainly hire part-time or full-time local staff to do a specific job. If you had the budget and work needed doing, you’d get a recruiter to find you some qualified candidates. You’d hire them, they’d do the job (usually in your office or workplace), and they’d get paid for those hours.

But work is changing… there’s a clear trend away from full-time in-house staff and towards part-time, contract work, freelancing, and working from home. Employers and employees want more flexibility - both in where they work and how they work. And employees want access to more opportunities and the chance to choose work that’s interesting and challenging to them. Plus, technology is making it so much easier to collaborate with talented professionals from all around the world. Really, the gig economy was an inevitable shift in the industry.

How is it disrupting traditional recruitment?

And the recruitment process has changed dramatically too. Employers can connect directly with remote workers for one-off projects through websites or social media or find them through gigging platforms like Fiverr and Upwork. Some companies have great success with this method - others find it challenging to get the quality staff and talent they’re looking for.

Traditionally, recruiters followed a set process to find full-time in-house staff, and would charge something like 20% of the total salary, plus upfront costs. But this is all changing with the gig economy.

Now employers can connect with talented job seekers from all around the globe. And Grow My Team is one of the first recruiters offering a service to connect the best talent and qualified candidates with businesses.

Finding and hiring talented staff is more affordable and more flexible than ever

It’s no secret - we’re huge fans of the gig economy. We love the flexibility, the ability to work from home, the access to the best talent around the world, and competitive pricing.

And of course, gigging isn’t for everyone. And remote employees may not be the right solution for your business. But more and more businesses are embracing the gig economy to get more work done at a higher level, for the best price - even BIG businesses and corporates.

Ready to make the most of the gig economy?

It might be going mainstream, but it’s not quite there yet. Jumping on board with the gig economy will still give you an edge on your competitors, with a bigger, more capable team, often at a fraction of the price. Like it or not, gigging is going to disrupt every industry... so join the disruption!

If you haven’t already, it’s worth looking into what a remote staff member (or two or three) could do for your business. Could you scale up faster? Offer better customer service? Level up your marketing and reach more of your ideal audience?

You could test the waters by posting a simple, low-risk project on Upwork or hiring someone on Fiverr. But the best place to start is talking to an outsourcing and recruiting professional at Grow My Team. Contact us and we’ll be happy to take a look at your situation and let you know what roles you might like to consider first.